The NBA resumed its season Friday night with two televised games. How were the ratings? Ethan Strauss of the The Athletic reports:
After a four-and-a-half month absence, tons of lead-up media coverage regarding the bubble, with little competition on the airwaves and a schedule specially constructed to deliver us the draw of Zion Williamson, Pelicans-Jazz garnered 2.1 million viewers. For context, that’s roughly 400,000 fewer viewers than the average audience of a TNT game in the 2011-12 lockout season. Notably, the NBA’s official Friday viewership news release did not mention the season’s opening game at all.
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